The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site.

All material subject to strictly enforced copyright laws. © 2020 Euromoney, a part of the Euromoney Institutional Investor PLC.
Banking

Brazil banking: Benchimol lifts XP’s star

Brazil’s changing macroeconomic environment is shaking up the investment industry – and there has been no bigger winner than XP Inc. In his first post-IPO interview with the international media, CEO Guilherme Benchimol explains the firm’s competitive edge over banks.

XP-illo-780.jpg

Illustration: Pete Ellis



 

IN ADDITION        

It’s a hot summer’s day in São Paulo – sadly a relatively rare one this year – and Euromoney is with XP Inc’s head of media relations and the assistant to chief executive Guilherme Benchimol in an air-conditioned meeting room on the 28th floor of the newly IPO’d company. The air con and the chilled water are refreshing; while we wait, the assistant checks her phone. 

“He’s nearly here,” she says. “He’s on his way in from his farm.”

Almost immediately the clattering noise of a helicopter fills the room as the machine jerkily lands on the helipad atop the adjacent tower. “Ah, there he is,” she says.

Minutes later Benchimol (called Gui by his friends) bounds into the room, athletically slim and youthful, with a mop of black hair that has only a few rogue strands of grey. He is wearing his trademark faded blue jeans and a black T-shirt. He is wearing something similar in the photos of his triumphant Nasdaq listing last November, although today there is no Brazilian flag draped over his shoulders. 




You have reached premium content. Please log in to continue reading.

Read beyond the headlines with Euromoney

For over 50 years, our readers have looked to Euromoney to stay informed about the issues that matter in the international banking and financial markets. Find out more about our different levels of access below.

SUBSCRIBE ONLINE TODAY

Unlimited access to Euromoney.com and Asiamoney.com

Expert comment, long reads and in-depth analysis interviews with senior finance professionals

Access the results of our market-leading annual surveys across core financial services

Access the results of our annual awards, including the world-renowned Awards for Excellence

Your print copy of Euromoney magazine delivered monthly

£73.75 per month

Billed Annually

FREE 7 DAY TRIAL

Unlimited access to Euromoney.com and Asiamoney.com, including our top stories, long reads, expert analysis, and the results of our annual surveys and awards

Sign up to any of our newsletters, curated by our editors

LOGIN NOW

Already a user?

We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree