Brazil banking: Benchimol lifts XP’s star
Brazil’s changing macroeconomic environment is shaking up the investment industry – and there has been no bigger winner than XP Inc. In his first post-IPO interview with the international media, CEO Guilherme Benchimol explains the firm’s competitive edge over banks.
Illustration: Pete Ellis
It’s a hot summer’s day in São Paulo – sadly a relatively rare one this year – and Euromoney is with XP Inc’s head of media relations and the assistant to chief executive Guilherme Benchimol in an air-conditioned meeting room on the 28th floor of the newly IPO’d company. The air con and the chilled water are refreshing; while we wait, the assistant checks her phone.
“He’s nearly here,” she says. “He’s on his way in from his farm.”