Bridging the gap in São Paulo
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The IPO of XP Inc at the end of 2019 catapulted the company’s name recognition from a strong financial brand locally to global awareness as a new Brazilian financial player. The transaction was, after all, the ninth-largest IPO globally in 2019.
But even in Brazil XP is seen primarily as a retail investment platform. That’s unsurprising given that is what the main business is.
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