HSBC looks to revolutionize primary markets with MyDeal
Deal-management app promises to transform the new issue process, bringing much-needed efficiency to absorbing investor feedback and roadshow management.
During the first seven months of 2018, capital markets bankers at HSBC have been using a new system called MyDeal that they believe will transform the experience for chief executives, chief financial officers and treasurers of big borrowers and equity issuers as they roadshow and execute large debt and equity raisings.
The system brings new-found ease and efficiency to the two key elements of what can be the most stressful, complex and exhausting process: the practicalities and logistics of managing a series of investor meetings; capturing the key feedback from those meetings and responding to it so as to optimize the outcome of a new financing being put into the market.
The new system has been used on some 30 deals, spanning investment-grade and high-yield debt as well as equity, together raising $25 billion. It has received rave reviews from clients.
“The platform is a unique resource that puts all the information in one place, and ensures all the key information and logistical material is readily available,” says Jeremy Helme, head of capital markets at Skipton Building Society.
Issuers typically access MyDeal through iPads or other tablets presented by accompanying HSBC bankers who show them how to use it.