During the first seven months of 2018, capital markets bankers at HSBC have been using a new system called MyDeal that they believe will transform the experience for chief executives, chief financial officers and treasurers of big borrowers and equity issuers as they roadshow and execute large debt and equity raisings.
The system brings new-found ease and efficiency to the two key elements of what can be the most stressful, complex and exhausting process: the practicalities and logistics of managing a series of investor meetings; capturing the key feedback from those meetings and responding to it so as to optimize the outcome of a new financing being put into the market.
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