The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site. Please see our Subscription Terms and Conditions.

All material subject to strictly enforced copyright laws. © 2022 Euromoney, a part of the Euromoney Institutional Investor PLC.

Boutiques: Start-ups get to work on key deals

Amias Berman kicks off with PE deal; Primus buys into insurance

  Jeremy Amias and Charlie Berman: tasty deals for Jamie Oliver (picture credit: Patricia Pastore)

Jeremy Amias and Charlie Berman: tasty deals for Jamie Oliver

Amias Berman, the debt advisory and brokerage boutique founded earlier this year by its eponymous pair of ex-Citi bankers, has secured a first mandate in Asia as it looks to become a global firm. The boutique is still waiting for its licence in Hong Kong, expected "any day now", according to co-founder Jeremy Amias, but because the deal involves a private placement Amias Berman was able to go ahead. It is the sole arranger and adviser for chef Jamie Oliver’s latest venture, a 30-restaurant build-out in Asia of his Jamie’s Italian brand. The deal is a private equity arrangement worth about $22 million, with three restaurants due to open in Hong Kong and Singapore next year and the rest following in such regional hubs as Seoul, Tokyo and Shanghai.

Legacy relationships
"It’s not a deal we would traditionally do in as much as it’s private equity rather than debt," says Amias, "but it came about as a result of some legacy relationships we had and it gets us started nicely."

You have reached premium content. Please log in to continue reading.

Read beyond the headlines with Euromoney

For over 50 years, our readers have looked to Euromoney to stay informed about the issues that matter in the international banking and financial markets. Find out more about our different levels of access below.


Unlimited access to and

Expert comment, long reads and in-depth analysis interviews with senior finance professionals

Access the results of our market-leading annual surveys across core financial services

Access the results of our annual awards, including the world-renowned Awards for Excellence

Your print copy of Euromoney magazine delivered monthly

£73.75 per month

Billed Annually


Unlimited access to and, including our top stories, long reads, expert analysis, and the results of our annual surveys and awards

Sign up to any of our newsletters, curated by our editors


Already a user?

We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree