Unfortunately, they do not limit their tactics to discussing industry trends and the merits of their most impressive deals but also deploy a variety of linguistic tactics to deceive, obfuscate, inveigle and bamboozle.
In order to make sense of what they are saying we have pooled our experience to create a dictionary of AwardSpeak.
"We’ve been very selective" = We’ve not been able to do many deals
"We’re number one in the league tables" = Here is some data we’ve manipulated
"We have absolutely been a leader in" = We have done at least one deal of this kind
"We have made a lot of progress in" = We are slightly less bad at --- than we were before
"Oh wait, I have something for you" = I’m trying to bribe you
"We have a dominant market position" = We’re in the top five in the league tables
"We have the leading franchise in" = We have a franchise in ---
"I really think we deserve to win this year." = I really want to win this year
"We are broadening our bandwidth" = We’re not actually a telecoms company, but maybe I should work for one
EuromoneyAwards for Excellence