AwardSpeak: Winning ways with language?

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AwardSpeak: Winning ways with language?

As part of the decision-making process for the Awards for Excellence, Euromoney journalists conduct numerous interviews with senior bankers who aim to convince us why they should win.

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Unfortunately, they do not limit their tactics to discussing industry trends and the merits of their most impressive deals but also deploy a variety of linguistic tactics to deceive, obfuscate, inveigle and bamboozle.

In order to make sense of what they are saying we have pooled our experience to create a dictionary of AwardSpeak.

"We’ve been very selective" = We’ve not been able to do many deals

"We’re number one in the league tables" = Here is some data we’ve manipulated

"We have absolutely been a leader in" = We have done at least one deal of this kind

"We have made a lot of progress in" = We are slightly less bad at --- than we were before

"Oh wait, I have something for you" = I’m trying to bribe you

"We have a dominant market position" = We’re in the top five in the league tables

"We have the leading franchise in" = We have a franchise in ---

"I really think we deserve to win this year." = I really want to win this year

"We are broadening our bandwidth" = We’re not actually a telecoms company, but maybe I should work for one

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