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Opinion

Credit Suisse gives a peep at its perspectives

Perhaps Credit Suisse is seeking to reach the parts other banks dare not reach for?

Switzerland’s third city of Basle played host in late June to thousands of fans cheering on their teams in two of the quarter-finals of the 2008 European Football Championships.

Language barriers proved no obstacle to a friendly exchange of views on the forthcoming games. Local bank Credit Suisse clearly saw a great opportunity to take its marketing approach to a whole new international audience.

Our correspondent saw this sign adorning one of Basle’s main shopping malls, an assembly area for hundreds of fans enjoying a pre-match drink or nine as well as, it seems, the odd outlet for adult entertainment. Perhaps Credit Suisse is seeking to reach the parts other banks dare not reach for?

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