The firm last week launched a weekly currency commentary on its CurrencyShares.com Web site and Ed Lopez, director of ETF strategies, said that it is considering what to add next. “Currencies are a new discipline for a lot of people,” said Lopez, explaining the push to educational materials.
Lopez said that the weekly commentary was added last week because the firm was ready to start provide such coverage after learning through educational and marketing efforts what clients need. The commentary covers all nine currencies that are offered in the ETF line—U.S. dollar, Australian dollar, U.K. pound sterling, Canadian dollar, Euro, Japanese yen, Mexican peso, Swedish krona and Swiss franc. “We wanted to provide a location for investors and advisors to get information about currencies [in one place],” said Lopez.
Ideas being discussed for more education materials include country fact sheets—because, said Lopez, “Currency is a pure play on an economy”—and advice about trading strategies that use the ETFs.
Rydex also plans to offer more education on its leverage and inverse ETFs. Lopez did not provide details, but highlighted the intra-day beta calculator, launched this month on the firm’s Web site, as an example of educational efforts for those offerings.
More