Inside Citigroup’s plans for emerging markets domination
More than 50% of Citigroup’s corporate and investment banking revenues come from outside north America, so emerging markets are the cornerstone of its success or failure. It already dominates some areas but can it blow the competition away in every product and in every region? Sudip Roy reports.
If you want to muscle in on Citigroup’s relationship with Mexican cement company, Cemex, you might as well forget about it.
Every time Cemex has needed an investment bank to help it, Citigroup has been at its side. As such, the Mexican group is a quintessential Citigroup client.
Citigroup managed the firm’s first Eurobond in 1989 — the first international bond for a Latin American private sector borrower since the 1982 debt crisis.