In global terms, the Nordic region does not register highly in private banking. In fact, industry consultants estimate the size of the whole Nordic private banking market is still smaller than that of Spain. This has discouraged international banks from establishing businesses there, and has left the Nordic banks and their private banking arms to fight it out for the small customer base. But it's a growth market. The number of affluent Nordic individuals is estimated to be set to increase by some 5% by 2007. Banks are trying to develop a pan-Nordic presence to attract as many of these clients as possible. In addition, the Nordic private banks are realizing the importance of pushing out to the rest of Europe and Asia to serve ex-pats and even compete for non-Nordic clients. Euromoney asks the heads of the private banking businesses of SEB and Nordea how they are managing for growth.
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