BNP Paribas Private Bank: Building on a global platform
BNP Paribas Private Bank
BNP Paribas Private Bank, which has more than €100 billion in assets under management, succeeded in ranking as the top private bank in France this year, in addition to ranking fourth in western Europe. France and Europe both account for 44% of its private client assets. But the offerings in France and other countries differ, says Olivier Coenon, head of development for BNP Paribas Private Bank . "We have a very broad clientele in France and aim to be the leading bank in all client segments," he says. "While the focus abroad is on wealthy to ultra wealthy families, the breadth of our French network allows us to make profitable inroads in the upper affluent segment that we define as clients with over €250,000 of assets with us." BNP Paribas Private Bank is onshore in Belgium, Greece, Italy, Portugal and Spain. It is also active in the key international private banking locations, notably in Switzerland, Luxembourg, Monaco, London, Hong Kong, Singapore and Miami. Coenon says the private bank is still seeing strong growth in France, and in 2004 launched an advertising campaign in the country to demonstrate the personal service that the bank can offer.