Brady Dougan's new old plan for CSFB
Credit Suisse Group is to restructure again. This time, the plan includes a closer integration of investment banking arm CSFB with the rest of the group. Antony Currie looks hard for changes in the revised strategy for CSFB itself and speaks to its CEO, Brady Dougan, about them. He seems to be reheating his predecessor's plans for the firm, which has spent months reviewing its business without making a great deal of progress.
INVESTORS REACTED WELL to plans announced last month by Credit Suisse Group CEO Oswald Grübel to restructure the group, and in particular its investment banking arm, Credit Suisse First Boston. Shares rose almost 5% in the course of the day of the announcement, December 7.
Beforehand, those employees with a dark sense of humour and a basic grasp of history had already dubbed the day Pearl Harbor Day, referring to the Japanese attack on the US naval base on the same date in 1941.
They were expecting Brady Dougan, CEO of CSFB, to announce a shift in strategy away from trying to be one of the bulge-bracket investment banks, and as a consequence also announce large-scale job losses. In the event, neither of these approaches was announced.
After the palace coup that ousted his predecessor, John Mack, in June, Dougan had initiated a six-month strategic review of CSFB's businesses. It was, he tells Euromoney, "the most thorough [review] process I've experienced". Nevertheless, it turned out to be a damp squib.