The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site. Please see our Subscription Terms and Conditions.

All material subject to strictly enforced copyright laws. © 2022 Euromoney, a part of the Euromoney Institutional Investor PLC.

The end of Warburg

Yet another name from the UK's merchant-banking past bites the dust. UBS is to ditch the Warburg name from its investment bank as part of a rebranding that also heralds the demise of all other extraneous suffixes.

Consigned alongside Warburg to the dustbin of financial history, as of June 9 at least, are the divisions Capital, Global Asset Management, Private Banking and PaineWebber, the US brokerage that in 2000 became the most recent addition to the UBS stable.

Now all of them will simply carry the moniker "UBS". Long-suffering employees must be hoping that this latest name change will mark the end of what seems like a never-ending saga. "I've had nine different business cards in 10 years here," says one senior investment banker. "And that's without counting promotions."

In the second half of the 1990s the investment bank's name changed roughly once a year. Good-old SG Warburg gave way to SBC Warburg in 1995. Two years later Dillon Read was suffixed after SBC bought the US boutique. Then the prefix disappeared after SBC merged with UBS in 1998, leaving the name as Warburg Dillon Read. It then became UBS Warburg in early 2000.

One astute investment banker predicted the changes nearly 18 months ago.

You have reached premium content. Please log in to continue reading.

Read beyond the headlines with Euromoney

For over 50 years, our readers have looked to Euromoney to stay informed about the issues that matter in the international banking and financial markets. Find out more about our different levels of access below.


Unlimited access to and

Expert comment, long reads and in-depth analysis interviews with senior finance professionals

Access the results of our market-leading annual surveys across core financial services

Access the results of our annual awards, including the world-renowned Awards for Excellence

Your print copy of Euromoney magazine delivered monthly

£73.75 per month

Billed Annually


Unlimited access to and, including our top stories, long reads, expert analysis, and the results of our annual surveys and awards

Sign up to any of our newsletters, curated by our editors


Already a user?

We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree