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Best bank for online equity

Best bank for online equity
Morgan Stanley Dean Witter

Banks are finding it difficult to provide online equity tools for institutional clients. Three principal hurdles have to be overcome. More money is on the table here than in retail equity trading, so investors demand more stability. Trades and transactions are also more complex, so there is a greater need for analytics to help guide the client through the trade. Finally, investors need to measure how the trade is performing in real time.

As one banker says: “At the end of the day the equities process is very complicated, and hopefully technology will be very good at solving these problems.”

MSDW wins this overall award for the best bank in online equity because it knows where it is going, and rather than fearing the new world order, it’s looking forward to the challenges. The bankers involved are pulling in the same direction and have a clear idea of what other parts of the bank are doing. That presents a clear contrast to several competitors. A senior banker at one less coordinated firm comments: “It’s nice for everybody to get together to see what others in the bank are up to with regards to e-strategy.”


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