Euromoney, is part of the Delinian Group, Delinian Limited, 8 Bouverie Street, London, EC4Y 8AX, Registered in England & Wales, Company number 00954730
Copyright © Delinian Limited and its affiliated companies 2023
Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement
OPINION

BES: Ronaldo’s own goal

Most things that world footballer of the year Cristiano Ronaldo frequently touches – especially footballs, and in his own mind at least his slick-gelled hair – turn out perfectly.

But there’s an exception to every rule. And in the self-styled CR7’s case, that’s being the face of his native Portugal’s Banco Espírito Santo.

Ronaldo-300 

When doing picture research for this month’s cover story, we couldn’t help but laugh at one of the adverts for BES, starring Ronaldo, that we came across.

In it, a smiling Cristiano asks potential clients: “Where am I going to be in three years? I really don’t know.”

That might have been a witty riposte to rumours that he would leave Real Madrid and return to his former home at the ailing Manchester United.

But we do know that in three years’ time, as now, BES will be no more.