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Opinion

Euromoney 1986: The world we have lost

An issue of this magazine published in 1986 that contained several striking historical markers surfaced at Euromoney’s London headquarters last month. In a year when Liverpool were first-division (precursor of the Premier League) champions, Mike Tyson became world heavyweight champion and crooner Chris be Burgh topped the UK charts with his fantastically cheesy ode to a Lady in Red, Euromoney was writing stories about the birth of Canary Wharf and how stock exchanges were losing business to the telephone market.

The 280-page beast of a magazine is also stuffed full of adverts placed by companies that have since vanished, such as Midland Bank and British Caledonian. Indeed British Caledonian took out two double-page spreads at just about the same time as it began to run out of money (kudos to our sales team). Who knows if this tipped it over the edge? Or was it the money spent on the classic TV ad in which the word Caledonian cleverly replaces California in the Beach Boys’ song California Girls?

If you preferred not to lug the heavy tome around with you and favoured a more modern format, you were reminded, some 10 years before the internet became the centre of the universe, that you could buy it in microform by calling Alaska, Hawaii or Michigan collect. We’re not quite sure what microform is but it sounds quite flash.

There is also an advert for Den norske Creditbank featuring a photo of someone nautical we swear is Captain Birdseye and various other adverts showing bighaired suspender/braces-wearing bankers standing around presumably discussing how they are going ensure the next generation of bankers will have to clean up the mess they are about to make.


 


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