The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site. Please see our Subscription Terms and Conditions.

All material subject to strictly enforced copyright laws. © 2021 Euromoney, a part of the Euromoney Institutional Investor PLC.

The damaging tyranny of PR


After flying nearly 5,000 miles for a series of interviews, having researched topics, deals and interviewees, Euromoney wrote an in-depth article about the characteristics of one of the many markets we cover. We had access to some of the most senior bankers in the market who told us exactly what they thought of the current problems, dislocations and possible remedies. Specific deals were discussed – successes and failures – and the lessons for peers and investors.

Then came the PR process. One sends the quotes back saying there had been some changes to make the conversation "more formal". What had been articulate, interesting quotes from a fascinating chat with a fixed income professional of more than 20 years – and which did fit neatly within a nuanced article – now end with the earth shattering sentence: "Pricing is then determined by supply and demand."

Apart from the suspicion that the PR was plagiarising ‘Economics for dummies’, it was a comment so anodyne and clunking it was pointless.

You have reached premium content. Please log in to continue reading.

Read beyond the headlines with Euromoney

For over 50 years, our readers have looked to Euromoney to stay informed about the issues that matter in the international banking and financial markets. Find out more about our different levels of access below.


Unlimited access to and

Expert comment, long reads and in-depth analysis interviews with senior finance professionals

Access the results of our market-leading annual surveys across core financial services

Access the results of our annual awards, including the world-renowned Awards for Excellence

Your print copy of Euromoney magazine delivered monthly

£73.75 per month

Billed Annually


Unlimited access to and, including our top stories, long reads, expert analysis, and the results of our annual surveys and awards

Sign up to any of our newsletters, curated by our editors


Already a user?

We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree