2010 Regional awards for excellence: North America
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The period from April 2009 to the end of March 2010 saw constant change in North America. While markets faltered, boomed and then faltered again, banks were simultaneously picking themselves up from the financial crisis, or, for the fortunate ones, taking advantage of the easing of competition. By the end of the first quarter, however, although markets were still volatile the banking industry in the region had calmed. Those that had suffered were now firmly back in play, and competition had never been fiercer.