A combination of digital innovation, customer-centric growth and strategic transformation contributed to ING Bank’s strong performance in Poland in 2024.
The bank demonstrated strong financial momentum throughout 2024, with deposits rising by 8% year-on-year to Zl218.1 billion ($60.3 billion) and loan volumes increasing by 6% to Zl167.4 billion. At the same time, the number of mobile-only customers grew by 15%, reaching 2.3 million.
As part of the bank’s continued investment in digital transformation, it completed 50 cloud deployments in 2024, enabling 59 applications to begin cloud-based operations and enhance their scalability and customer experience. Another digital development was the implementation of a new selfie-based onboarding process, allowing instant account access and eliminating previous delays.
Enhancements received strong user feedback: Moje ING’s Google Play rating grew from 4.4 to 4.8, while the rating for ING Business surged from 2.5 to 4.8
In 2024, ING introduced major upgrades across its mobile platforms. In the app Moje ING, the bank launched a faster selfie-based onboarding process and improved financial planning tools, including a new “Financial Month” feature that shows upcoming expenses and available funds in one view.
For ING Business, SME clients gained access to a new in-app credit module displaying loan details, repayment schedules, and downloadable statements. Both apps introduced integrated chat and call support, allowing users to contact ING directly without extra authentication. These enhancements received strong user feedback: Moje ING’s Google Play rating grew from 4.4 to 4.8, while the rating for ING Business surged from 2.5 to 4.8.
On the cybersecurity side, the bank introduced advanced behavioural verification and anti-spoofing tools in 2024, enhancing its fraud prevention capabilities and reinforcing customer trust.
