DBS has advanced the use of artificial intelligence (AI) and machine learning (ML) in foreign exchange by embedding predictive analytics, hyper-personalisation and real-time experimentation into its FX services, giving corporates and institutions a more tailored experience in an increasingly digital marketplace.
DBS’s focus on AI and ML is part of a broader strategy to differentiate its FX franchise. In 2024, DBS continued to evolve its use of AI/ML within foreign exchange, not only to improve efficiency but also to deliver more contextual and proactive engagement for corporate and institutional clients.
At the centre of this approach is Hi-P (Hyper Personalisation), an AI/ML-driven recommendation and analytics engine deployed within the Global Financial Markets business.
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