Best private bank: İsbank
İsbank has significantly expanded its private banking capabilities by leveraging both physical branch transformations and digital innovation, thereby enhancing customer engagement and fuelling asset growth.
A key initiative involved transforming 13 branches – traditionally focused on cash flow and treasury management – into co-private operations with dedicated private banking corners. This setup enables clients to manage both corporate and personal wealth under one roof, benefiting from preferential pricing and a more tailored advisory model.
The results have been substantial: customer numbers at these branches rose from 1,425 to 2,447, and assets under management nearly tripled from TRY7.7
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