Western Europe’s best for next-gen 2025: UBS

A dedicated team of next generation-focused private bankers, largely revolving around its home base in Switzerland, is at the heart of UBS’s status as Western Europe’s best for next-gen wealth services. The team draws on backgrounds across wealth management, governance and advisory services, with a combined 20 year-plus experience of working with next-gen clients.

A dedicated team of next generation-focused private bankers, largely revolving around its home base in Switzerland, is at the heart of UBS’s status as Western Europe’s best for next-gen wealth services. The team draws on backgrounds across wealth management, governance and advisory services, with a combined 20 year-plus experience of working with next-gen clients.

UBS’s initiatives in next gen include education and engagement programmes such as Global Rising Investors, which boosts clients’ financial knowledge, helps them to define wealth goals and gives them the know-how to meet their goals.

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