Asia’s best pure play/boutique private bank 2025: Julius Baer

Julius Baer has carved a distinct niche as Asia’s premier boutique private bank. Since establishing its regional presence in 2006, the Zurich-based firm has blended the agility of a specialist with the resources of a global institution. Asia represents 25% of Julius Baer's global assets under management and headcount. The bank consolidated its position as the largest pure-play private bank in the region and secured the title as Asia’s best boutique private bank this year.

Julius Baer has carved a distinct niche as Asia’s premier boutique private bank. Since establishing its regional presence in 2006, the Zurich-based firm has blended the agility of a specialist with the resources of a global institution. Asia represents 25% of Julius Baer’s global assets under management and headcount. The bank consolidated its position as the largest pure-play private bank in the region and secured the title as Asia’s best boutique private bank this year.

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