How a digital bank can turn profitable in saturated markets

Digital banks often struggle with soaring customer acquisition costs in saturated markets. Hong Kong’s ZA Bank, which announced its first monthly profit last week, can offer valuable lessons for firms navigating similar challenges.

Hong Kong, with a population of seven million, is already served by 151 licensed banks and is one of the most over-banked markets in the world.

Nevertheless, in an effort to boost innovation, the regulator issued eight additional digital bank licences in 2019, a decision that has turbocharged the already fierce competition in the city’s banking sector.

Virtual banks in Hong Kong collectively saw a 20% increase in customer numbers, 23% growth in total deposits and 19% growth in loans last year.

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