Colombia

Overall 2023 was a challenging year for Colombia’s economy and most of its large banks would have felt reasonably happy with their static performance. But BBVA managed to outperform the market in most banking segments. The firm ended last year as the leading foreign bank in the country and the fourth largest in the financial sector, with an 11.2% market share in terms of assets. However, it was the growth in the difficult conditions that sealed the award for Colombia’s best bank. BBVA grew total loans by 6.4% in the year and increased its market share by 50 basis points to 11.6%, led by an 8.5% increase in loans to individuals, which took market share of that segment to 14.9%, a 106bp rise.