All banks invest heavily in their digital products and services, but the return on that investment can vary widely.
One bank that has got it right, offering a successful model for other banks in central and eastern Europe, and beyond, is Turkey’s Akbank.
While a domestic champion, the level of sophistication in Akbank’s products across business lines is such that there are very few banks across the region that can match it.
Indeed, based on the bank’s year-on-year digital customer engagement and growth numbers alone, the firm stands out from its CEE peers.
Access intelligence that drives action
To unlock this research, enter your email to log in or enquire about access
