Krupa must manage expectations at SocGen

Investors and staff at Societe Generale are slowly starting to understand chief executive Slawomir Krupa’s brutally honest approach to the bank’s many challenges. Taking them with him as he embarks on his restructuring plan may prove a more delicate task.

When staff at Societe Generale want to be supportive of their chief executive of almost one year, they say that – much like investors in the bank’s stock – they must be patient with Slawomir Krupa. They just need to wait and see if Krupa’s strategy of promising very little for the bank’s investors can ultimately achieve a better stock valuation by boosting credibility and reducing its cost of equity.

“We need to give him a chance” is the general message.

It is a strategy that has some justification, according to Jerry del Missier, a former Barclays executive now running financial sector investment firm Copper Street Capital.

“Bank CEOs should not get fired up because their stock price went up from being dishonest with the market,” he says.

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