Slawomir Krupa may yet turn around Societe Generale. But it won’t be by shock and awe.

Despite tweaks to improve efficiency, Societe Generale’s new strategy has received a lukewarm reception. New CEO Slawomir Krupa has lifted the capital target, but revenues will remain flat, and there is a lack of news on asset sales.

After buying parts of BNP Paribas and Societe Generale, Orabank is African banking group Vista’s boldest acquisition yet. Despite coups and sovereign debt distress, Vista’s founder and chairman Simon Tiemtoré tells Euromoney how he can succeed where other higher profile ventures have failed.

The past year has seen Societe Generale play a crucial role in central and eastern Europe’s financing markets, led by Philippe Madar, head of corporate coverage for Europe. It is top of Dealogic’s mandated lead arranger rankings for regional syndicated loans in the awards period. Its market share in loans was almost twice as high as the next ranked bank, and it was also involved in some of the key bond deals during the awards period.

Africa’s best bank for transaction services, Societe Generale operates in 19 countries in Africa, with 4.3 million clients, including 175,000 corporate clients. Its global transaction and payment services team is led by Alexandre Maymat.

The past year has seen Societe Generale reap the benefits of its long-term investment initiative in its transaction services business across Europe.

From small-scale asset financing to innovative technologies, the French bank understands what a credible transition plan looks like.

Societe Generale’s recent African exits, and BNP Paribas’s talks with Orange Bank, highlight how closely Europe’s banks tend to follow each other. Differences are often more a question of strength than strategy.

The big transaction banks are becoming increasingly active in the B2B marketplace as they seek to cash in on corporate digital transformation.

Societe Generale Private Banking has demonstrated to the judges its ability to provide differentiated and valuable advice and solutions in wealth transfer and succession planning better than its peers in the past year, supporting its regional award in this category.

Banks like Santander, BNP Paribas and SocGen see auto finance and the future of mobility as critical pieces of their overall group strategies. But as mobility becomes an increasingly fractured business, what does the auto finance bank of the future look like?

Societe Generale and AllianceBernstein may look like an equities odd couple. Leveraging Societe Generale’s derivatives franchise is key to the new joint venture, as is maintaining AllianceBernstein’s reputation for independence.

Societe Generale has exited, and Citi is winding down in retail, but the two biggest remaining Western European players in Russia are also spending a lot of time working out their exposures and operations in the country.

Societe Generale’s choice of Slawomir Krupa to succeed Frédéric Oudéa suggests an approach of riding out the storm and continuing elements of Oudéa’s recent strategy, rather than any radical change.

Societe Generale deserves the award for Africa’s best bank for sustainable finance on many levels. The French bank chooses its projects wisely, demonstrating an ability to marry quantity with quality. It works in lockstep with international and local partners, and with regional private and public-sector corporates, agencies and initiatives to achieve its ambitions.

Despite selling some retail banks in central and eastern Europe to OTP, mostly in smaller markets, Societe Generale remains heavily involved in financing in this region under its global banking and advisory unit, led in CEE, Middle East and Africa by Denis Stas de Richelle. In Czech Republic and Romania, SocGen’s international banking operations are plugged into its local universal banks. But even as it has sold banks in other countries, it has sought to hold on to its sovereign and corporate clients there. It also enjoys a cooperation agreement with OTP in corporate and investment banking.

The French bank is not only effecting internal change but is also using itself as a catalyst for wider transition.

Bernd Spalt’s rift with his board shows Austria’s biggest bank is still finding its way in the post-Treichl era, even as it outperforms peers.

As their involvement in fintech matures, large banks are focusing on building standalone digital businesses rather than just taking stakes in third-party startups through venture capital funds and accelerators. Can these new in-house ventures disprove the thesis that incumbent banks can’t create disruptive business models?

SocGen’s deal to sell Russian lender Rosbank back to Vladimir Potanin’s Interros Capital is painful, but could help it to move on from the war in Ukraine.

ING and Intesa Sanpaolo could take bigger hits than Societe Generale in a ‘walk-away’ scenario, according to Autonomous Research.

Nicolas Cailly, head of payments and cash management at Societe Generale, is responsible for growing the French bank’s cash-management franchise. He tells Euromoney why the bank’s new treasury offering is a step forward for TMS implementation.

LeasePlan’s absorption by Societe Generale-owned ALD comes at the same time as rumours of a takeover by SocGen of ING France, potentially adding to digital bank Boursorama’s growth.

Sustainable finance and renewable energy are becoming more important for the French firm, as it reduces its emphasis on equity derivatives.

Societe Generale’s decision to launch a joint treasury management solution with Kyriba is just the latest example of banks and technology vendors collaborating to offer more sophisticated treasury functionality.

Euromoney’s inaugural award for innovation goes to a groundbreaking issue of digital native tokens on a public blockchain in a syndicated bond deal that drew interest from 100 investors. While institutional money flows into crypto and DeFi, leading banks and issuers are now also keen to transform traditional markets with digital assets and digital cash.

Banks have responded to fintech innovation in credit risk assessment by introducing more sophisticated processes for determining the financial health of trade finance customers.

Deals such as this leave deeper problems unsolved at Societe Generale and similar banks.

SocGen appears willing to accept lower volumes as the price for avoiding losses of the kind it experienced in 2020.

With investment in technology supporting its Crédit du Nord merger, the bank hopes that product partnerships and a lower cost-to-serve will make it stand out in French retail.