With the growth in wealth in all regions – and particularly in Latin America, which has seen a soft commodities-boom generate large increases in the high net-worth segment in recent years – the key to serving these clients is efficiency.
Blending customized advice and personal interactions with data-driven analysis in the background has been a winning formula for Santander Private Banking in the region.
The judges noted that the bank’s evolution in its digital platform (including a new app), for which it has been awarded the best digital bank for private banking, is also the foundation of its rightful claim to be the best bank for the HNW segment.
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