Unibail-Rodamco-Westfield (URW) operates 74 shopping centres in 12 countries, 39 of which carry the Westfield brand. Its centres attract more than 900 million visitors annually and provide a platform for a range of retailers and brands.
In October 2022, the developer announced the launch of Westfield Rise, an in-house media, brand-experience and data-partnership agency, which serves as a one-stop-shop for brands and media buyers to create innovative and measurable campaigns across URW’s platform of retail media assets at its European shopping malls.
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