777 Partners joins US investors chasing big returns in football

The investment firm founded by securitization experts in 2015 has grown to an $8 billion portfolio of 60 companies without managing any third-party funds and still sees big potential returns, notably in football clubs, from applying the discipline of structured finance to operating businesses.

Americans love football. They can’t get enough of it. Not that gridiron game of theirs that intercuts interminable stoppages with brief spasms of choreographed violence – that still draws plenty of spectators to the NFL and consumers to screens, but it isn’t where the real excitement is.

No, US investors – particularly private equity investors – are committing more and more capital to the world’s biggest sport, association football, and are still hoping to acquire bargains that might generate spectacular returns.

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