Credicorp’s senior management has introduced a range of initiatives to improve the sophistication of its private-bank offering, but none has been more important than its focus on the underlying research department.
Several members of the judging panel note the client-centric approach that Credicorp has applied to growing its research capabilities and in particular its strategy to deliver research across a range of products, including notes, reports, podcasts and webinars.
The bank has turned its relative geographical isolation – its footprint is regional but its core domestic coverage centres on the Andes, particularly Peru and Chile – to a strategic advantage.
Its impressively strong research team, one of the clear market leaders in Andean financial intelligence, has become a vital foundational differentiator of Credicorp’s proposition not only to domestic private-banking clients but also to those seeking portfolio exposure in a more internationally skewed approach.
The bank’s macroeconomic coverage is essential reading...
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