HSBC is named best digital private bank this year, in part thanks to the sheer scale of its user base and the ubiquity of its app, but also because of the firm’s constant reinvention.
Putting the full power of the bank’s capabilities in every customer’s pocket is proving lucrative. Demand for HSBC’s private banking app is strong, while broadly, the bank gets well over 1 billion logins per year from personal clients alone.
At the private banking division, HSBC was a pioneer in allowing clients to access portfolios anytime, anywhere.
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