Goldman Sachs is working hard to convince investors that recent strong performance by its traders represents gains in market share that will provide sustainable future revenue growth.
This is being done with a novel marketing approach that has prompted disquiet among competitors and could set Goldman up for the old-fashioned business failure of over-promising and under-delivering.
The marketing pitch avoids the dry understatement with which banks typically describe strong results from their trading divisions.
Goldman’s senior executives love a buzzword and the theme of the moment is ‘velocity’
Goldman’s senior executives love a buzzword and the theme of the moment is ‘velocity’.
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