World’s Best Investment Bank 2020: How the client got to the heart of Goldman Sachs

The firm didn’t foresee the coronavirus crisis when it decided to pivot its investment bank more explicitly towards clients than ever before. But as so often, its timing could not have been better

When John Waldron told analysts in January 2020 how he and his colleagues were busy making Goldman Sachs’s investment bank into an even more formidable outfit than it already was, the havoc that Covid-19 would soon wreak on the world was, for most people, no more than the worst of worst-case projections.

Kicking off Goldman’s first-ever investor day, chief executive David Solomon had already outlined a root-and-branch rethink of the scope of Goldman’s business – pushing further into areas of consumer finance and wealth management – and how it was putting clients at the heart of everything it did.

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