World’s Best Bank Transformation 2020: Deutsche Bank
Its reincarnation as a sensible corporate bank is still a work in progress, but Deutsche’s achievements so far deserve recognition.
Even on Skype, Euromoney can see Fabrizio Campelli’s face light up.
“Ah, relevance,” he says, savouring the word. “It’s a good place to start.”
He’s underplaying it. For a firm like Deutsche Bank, where Campelli is chief transformation officer, it’s more than just a good place to start.
The concept of relevance is at the core of how chief executive Christian Sewing has been pitching the project he embarked on in 2019, a project that aims to overhaul what had become a lumbering and bloated institution that no longer knew what it stood for.