In mid February, UK fintech company Revolut hit the headlines when it allegedly used customer data for a controversial ad campaign.
Strewn across the London underground, Revolut used various alleged statistics on their customers’ spending habits to show how many of their customers had bought a vegan sausage roll in the last month, had set up a monthly food budget labelled “Brexit Survival Fund” and – most controversially – had bought a meal-for-one last Valentine’s Day.
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