|
|
|
View the Euromoney 25 |
Since the financial crisis, UBS has been the oft-cited poster child for how to turn a business around and create a sustainable franchise in modern banking. But in 2016 the Swiss bank arguably became a victim of its own success – its performance was safe, steady, still at the head of the industry by many metrics. But UBS became, dare we say it, a little boring.
As chief executive Sergio Ermotti has pointed out to Euromoney, there is something rather positive about being considered boring in modern finance.
Access intelligence that drives action
To unlock this research, enter your email to log in or enquire about access
