Northern lights flicker at post-merger Morrison

By Camilla Palladino

By Camilla Palladino


www.breakingviews.com

Remember the old saw about a hotshot manager taking on a company with a poor reputation? It’s generally the company that emerges from the experience with its reputation intact. That, in short, is the worry about Wm Morrison’s takeover of Safeway.

Investors love Sir Ken Morrison and what the septuagenarian boss has achieved at the north of England based supermarket chain. Before it bought Safeway, Morrison had industry-leading like-for-like growth and margins, in spite of its relatively small size.

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