BNP Paribas thinks it has an image problem. But Adrian Boehler, less than two-months into his tenure as global head of institutional sales at the French bank, says he likes what he sees.
The former HSBC and Goldman Sachs man arrived at BNP’s International headquarters in London’s Marylebone late last year and claims to be impressed by the depth and scale of France’s leading bank’s FX offering.
“But that said, what impresses me less is the fact that what we have to offer is too well-kept a secret,” says Boehler.
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