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Barely a week goes by without a bank or ECN launching or upgrading a platform, so we weren’t cock-a-hoop when the news that Societe Generale had launched an FX single-dealer platform landed on our desks last week.
Still, it turns out there is something new to Alpha FX, so we headed down to SocGen towers in EC3 for a closer look and discovered that what really sets it apart from more established platforms is that it is, unlike some others, quite intuitive to use.
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