July 2010
2010 Regional awards for excellence: Asia
Citi has been Euromoney’s best regional bank in Asia for more than a decade. It has built a business that delivers consistent results regardless of the fortunes of the global franchise. It has not faced a serious challenge for the title throughout much of that time as Asia-based banks have not yet reached scale in their own regions, and global competitors have failed to match the US bank’s reach and penetration across Asia. Now that has changed.
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