Banque Misr strengthened its position in Egypt’s mortgage market through product diversification and digital integration.
Its real estate finance portfolio expanded from E£21 billion ($443 million) at end-2024 to E£22.8 billion by mid-2025, driven by enhanced product segmentation. This included Ijara (Islamic mortgage finance) and tailored packages for Egyptians abroad, alongside low- and middle-income initiatives to widen access to home ownership and support urban development.
Operational efficiency improved markedly after robotic process automation was introduced in November 2024. Processing time fell, enabling staff to focus on client engagement.
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