China Merchants Bank (CMB) has demonstrated its digital banking capabilities and customer service innovations throughout this year, and has therefore been recognised as the best bank for digital in the Greater Bay Area (GBA).
CMB launched more than 4,410 fintech innovation projects across its network, with many tailored to the GBA’s unique needs. Notably, its Hong Kong subsidiary, CMB Wing Lung Bank, introduced a personalised wealth-management app designed for cross-border users, residents and high-net-worth clients.
The bank’s efforts extend beyond retail banking. CMB has made significant strides in wholesale banking as well. In corporate banking, CMB’s digital services achieved a 95.65% online rate for basic operations in the GBA, surpassing the bank-wide average. The cloud-direct connection service, which integrates with mainstream software-as-a-service (SaaS) platforms, has successfully supported more than 615,200 corporate clients, offering them streamlined digital services that improve transaction efficiency.
CMB has set a benchmark for digital excellence in the GBA
CMB’s Guangzhou branch launched the Smart Cross-Border E-commerce Platform, a first-of-its-kind digital service integrating customs, tax and payment systems. It provides end-to-end support for export declarations, foreign-exchange settlements and tax planning, helping e-commerce firms navigate compliance and streamline operations.
In terms of financial literacy, CMB has introduced the CMB TREE asset allocation system, which employs multiple models to better serve clients’ investment needs, particularly in the context of the growing GBA market. The bank also launched an elderly friendly app version, catering to a diverse customer base and promoting inclusivity in digital banking.
Through targeted fintech deployment, personalized services and ecosystem partnerships, CMB has set a benchmark for digital excellence in the GBA.
