By building one of Latin America’s most sophisticated private banking franchises for large, complex families, UBS has turned its Brazil platform into the benchmark for ultra-high-net-worth (UHNW) wealth management in the region. The Swiss bank’s proposition blends the high-touch intimacy of a multi-family office with the balance-sheet strength, product depth and cross-border reach of a global private bank, giving clients a single gateway to lending, investment and planning capabilities that spans continents.
Over the review period, UBS’s Brazilian business demonstrated its ability to attract sizeable new mandates, support major liquidity events and retain client trust through bouts of market and political volatility.
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