In 2024, Cathay United Bank delivered a standout year, combining robust financial performance with a deepened commitment to consumer innovation. While posting a net profit after tax of NT$37.8 billion ($129 million), a 31% increase year-on-year, the bank reinforced its position as Taiwan’s best bank for consumers.
The bank’s Taiwan retail business experienced strong momentum, driven by rising demand across mortgage, personal finance and credit card segments. This growth was supported by a series of targeted innovations that enhanced accessibility, security and user experience for millions of retail customers. Central to this transformation was the CUBE app, which also earned the bank the title of the country’s best digital bank.
[The bank’s] growth was supported by a series of targeted innovations that enhanced accessibility, security and user experience for millions of retail customers
Inclusion remained a key focus. The bank expanded availability of its CUBE Touch Card, Taiwan’s first debit card designed for the visually impaired, featuring a tactile notch and embossed CUBE branding, an innovation that reflects the bank’s ongoing commitment to accessibility.
Further supporting its ESG ambitions, Cathay introduced new green lending products for individuals, offering sustainable home and personal loans that align retail finance with environmental responsibility.
