Awards for Excellence 2009: Switzerland
Best Bank: Credit Suisse
Credit Suisse’s Swiss corporate and retail banking unit achieved record financial results in 2008 despite unprecedented market dislocations. In particular, the growth in net new assets throughout the whole period including the first quarter of 2009 highlights the faith that clients have in the bank. Credit Suisse continues to be one of the best-capitalized banks in the world and therefore is seen as an source of stability and a safe haven within its home market.
The bank continues to think carefully about how it deals with different retail customer segments in Switzerland, and has been renovating branches, increasing the number of branches with staff capable of dealing with core affluent clients and designing new bundled packages of basic banking services incorporating elements of a classic customer-loyalty programme.