Relational Investors, which in order to try to convince other shareholders why Spanish bank Santander’s purchase of a 19.8% stake in US Sovereign Bancorp for $2.4 billion shouldn’t go ahead and why two directors should be replaced, hired a specialist company to make a professional promotional video. “Apart from me talking for two-and-a-half hours, it’s actually rather interesting,” said Ralph Whitworth, principal at Relational Investors, at a recent New York conference. “It’s not quite as compelling as a Game Boy, but it’s kind of cool.”