Outsourcing to India book launch
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Outsourcing to India book launch

Mark Kobayashi-Hillary, Global Director of Research of Commonwealth Business Council (CBC) Technologies launched the second edition of his popular book Outsourcing to India: the Offshore Advantage (Springer 2005) at a reception on 23 March at the Nehru Centre in London. The 155-seat theatre was packed beyond capacity; some audience members were standing or seated on stairs due to the popularity of the event - a clear indication that this is a topic of interest to the business community. First published by Springer in March 2004, Mark's book is a valuable guide to anyone working with Indian technology and Business Process Outsourcing (BPO) and the new edition features extra material on the risks of offshoring and analysis of future trends.

Other speakers at the event included Dr Mohan Kaul, Director General of the CBC. Mr Satyabrata Pal, the Deputy High Commissioner of India, Mr Parvan Varma, Director of the Nehru Centre and author of the Great Indian Middle Class and Being Indian; and David West, UK Head of NIIT Technologies (the event sponsor).

Dr Mohan Kaul said: "India is managing to build on the trust that has been created over many years of delivering offshore IT services, so that it is now the natural destination of choice for IT enabled services, or BPO."

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