Investec looks to get them young
| Investec is going after
a slightly younger client base
Investec's private bank is targeting a new client base in its domestic market ? it is going after schools.
Investec Private Bank South Africa's customers are professionals and those with a net asset value of around R5 million ? equivalent in relation to cost of living and house prices to between £1 million and £2 million in the UK or $1.8 million to $3.6 million in the US, according to Michael Barr, head of Investec Private Bank in Western Cape.
By promoting products in South Africa's private schools, the bank hopes to attract a wider group of the affluent, including parents and grandparents of pupils, and former pupils. The initiative is starting at Bishops, a top independent school for boys, which in return will receive a portion of generated banking fees as well as a percentage of the total capital advanced for all lending transactions.
Commercialism in schools is often regarded as unethical. The promotion of Investec's products at Bishops, however, was initiated by the school itself, and Barr regards the move as "sponsorship".